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    Golf Tee Times in Atlanta, Georgia

Innovex Golf and RIFE Putters Announced

by The Media Group

Sanford, FL - Innovex Golf and RIFE Putters announced today that it's Golf Digest Hot List Award Winning V-Motion golf balls and Island Series Putters are now available at all Edwin Watts retail locations nationwide.

Innovex Golf, recently dubbed "The Latest Titleist Killer", in an article written by Vic Williams of Fairway + Greens Magazine, is offering two golf balls for 2012.

The V-Motion, is a 3-piece premium golf ball designed for golfers who demand Tour Level performance and playability. It has a cast urethane cover for high spin along with a compensating speed core for distance. It is built to compete with the best golf balls on the market and it does. The V-Motion received a 2011 Golf Digest Hot List Award including 4 stars in the Performance and Innovation categories. The target audience of the V-motion is lower handicap golfers looking to improve their game and to reduce their costs as well as mid handicap golfers who want a better ball at a mid-price point. Retail Price at Edwin Watts will be $32.95 per dozen.

The E-Motion Tour is a 3-piece surlyn performance ball, designed with a Progressive Motion Dual Core to fly farther, spin faster, and feel softer all while offering great durability. The proprietary Aeroblend Cover features Aerocontrol parallel dimple dividers that smooth airflow for increased flight distance and stability while roll promoting dimples enhance putter feel and confidence. Innovex Golf's engineering team has designed this ball to be the best ball for all weather conditions and to offer you a tour caliber ball with excellent durability. Retail Price at Edwin Watts will be $19.99 per dozen.

RIFE's full line of putters for 2012 will also be available at all of the Edwin Watts retail locations including its award winning Island Series models: the Abaco, Aruba, Barbados, Cayman Brac and Trinidad, which are all recent recipients of a 2012 Golf Digest Hot List Award.

All of these Island Series putters will be available in either a Standard Silver Finish or in RIFE's brand new Tropical Finish for 2012. This Tropical Finish is created by using a vacuum "Ti" plating process" on the head of the putter. A broad spectrum of colors emanate from this deep rich gunmetal like finish creating a "rainbow effect" depending upon how the light hits it. The new finish has other benefits aside from its eye-catching appearance. The finish prevents oxidization, increases hardness and makes the putter very wear-resistant.

"Edwin Watts is one of the premier golf retailers in the U.S.," said Robby Hipp, Director of Development for Innovex Golf and RIFE Putters. "We're very excited about having our full line of products available in their stores this season." About Edwin Watts Golf Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (, Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog ( Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

For more information about Innovex Golf, visit

For more information about RIFE Putters, visit

Media members interested in testing any of the Innovex or RIFE products for an editorial review should contact Joe Wieczorek of The Media Group at (847) 956-9090.

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